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Kultur Kraftwerk: Linz lights the way to the future of regional development 

vor 3 months | from advanceps
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Learning from Linz, shaping the future with Werkbank32

In a world that is becoming increasingly digital and connected, regions are looking for ways to reinvent themselves and drive their development forward. This is where culture comes into focus as a potential that has far more to offer than just entertainment and education. Culture is a powerful driver of social innovation, economic growth and sustainable development. Linz, the European Capital of Culture in 2009, and Werkbank32, inspired by the Capital of Culture Chemnitz 2025, show how culture and innovation can go hand in hand.

Linz: A prime example of cultural transformation 

Linz has developed from an industrial city into a vibrant center for culture and technology. The city used the year 2009 to develop a comprehensive program of art, technology and social innovation that continues to have an impact today. Projects such as the Ars Electronica Center and the Lentos Art Museum have put Linz on the map of the world's cultural capitals. These cultural beacons have not only strengthened the city's identity, but have also stimulated the local economy and brought the community closer together.

The role of Werkbank32 and TeleskopEffekt GmbH 

Werkbank32 interprets itself as a MakersHub and creative meeting place for the Capital of Culture Chemnitz 2025, which promotes cross-innovation between culture, business and technology. It shows how culture can serve as a source of inspiration for new business models, products and services, and how creative collaborations can generate sustainable solutions for regional development.

Common lessons and perspectives 

Both Linz and the Werkbank32 demonstrate how essential the integration of culture into regional development is. Culture not only creates a framework for creative expression, but also for solving social challenges, strengthening the local community and promoting sustainability. The projects in Linz and the Werkbank32 initiative underline the importance of innovation ecosystems that combine culture, business and technology in order to initiate forward-looking developments.


Culture is more than the icing on the cake of regional development; it is the flour from which the cake is baked. Linz and Werkbank32 are exemplary success stories that show how the combination of cultural and technological forces can create dynamic, resilient and thriving communities. They invite us to think outside the box and see culture as a driving force for innovation and change.

Be there

Let's go on an inspiring journey together and experience the transformative power of culture in Linz-Graz-Güssing. Discover with us how culture, technology and innovation can work together to sustainably develop our regions. Come with us on the Linz-Graz-Güssing journey and become part of a movement that shapes the future.

Registration: Excursion to Austria - Potential drivers of regional development - Telescope effect

Join us in Linz, Graz and Güssing - 21 - 24.04.2024

Tanja Speck Innovation work

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