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Design Thinking

Design thinking: from the idea to the innovative product

Design Thinking

Design thinking: from the idea to the innovative product

Unleash creativity with design thinking

Transform challenges into innovative solutions

Design thinking is not just a method, but a way of thinking that enables startups to overcome complex problems with creative, user-centered solutions. We offer an interactive workshop that guides you through the entire design thinking process - from empathy, definition and ideation to prototyping and testing. Our experienced mentors will support you in quickly validating your ideas and turning them into market-ready products.


Empathy and user centricity: Learn to put yourself in the shoes of your target group in order to understand their real needs and problems.


Creative brainstorming: Develop innovative solutions through collaborative brainstorming.


Rapid prototyping: Quickly turn ideas into tangible prototypes to gather feedback and valuable insights.


Iterative testing: Continuously improve your solutions through cyclical testing and customization based on user feedback.

Prof. Alexander Knauer Managing Director


Innovation through design thinking

At the heart of our Design Thinking workshop is the belief that everyone can be creative. We show you how to develop innovative solutions to the challenges facing your start-up by looking at problems from different angles. Through practical exercises and the guidance of experienced mentors, you will learn how to quickly test ideas and turn them into marketable products. Take the opportunity to take your startup to the next level.

  1. User-centered solutions: Develop solutions that are truly tailored to your customers' needs.
  2. Promote creativity in the team: Use the collective creativity of your team to discover extraordinary ideas.
  3. Prototyping: Learn how to quickly create prototypes to test your ideas effectively.
  4. Agile feedback: Collect valuable feedback from users to continuously optimize your solutions.

Discover new perspectives and unleash the innovative power of your startup.

Insights into the theory behind design thinking

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What is design thinking?

Design thinking is a creative approach to better solutions based on collaboration, communication and iterative processes. It aims to focus on human needs and develop solutions that meet these needs. Design thinking is often applied in product development, but can also be used in other areas such as marketing, strategy and organizational development.

What makes Design Thinking so special?

Design thinking focuses on the user, promotes team creativity and supports rapid learning through prototyping and testing.

Do I have to be a designer to use design thinking?

No, Design Thinking is intended for anyone who wants to develop creative solutions to problems, regardless of their professional background.

Our workshops are flexible and adapt to the needs of your start-up - from one-day intensive courses to projects lasting several weeks.

How long does a Design Thinking workshop last?

How can design thinking help my startup?

It helps you to understand user needs more deeply, promote innovative solutions and accelerate the development of products that really make a difference.

What tools do you need to support a creative process?

To support a creative process, you need some special tools and methods. These include, for example, methods such as emapthy maps or personas, as well as creativity techniques such as brainstorming, mind mapping or six-thinking hats. Materials for the prototyping process such as Lego, plasticine etc. are also desirable.